Perhaps you haven't heard the term "Social Entrepreneurship" before now, or perhaps you have wondered how the social entrepreneur goes about their work of trying to change the world.  The person we are talking about is one who sees solutions to large social problems and envisions new approaches and solutions.  They do not see the world as a place to profit but instead as a place to improve and sustain.

Because of the large scale nature of these problems, they often work with the very poor and disadvantaged.
 
"Social entrepreneurs identify resources where people only see problems. They view the villagers as the solution, not the passive beneficiary. They begin with the assumption of competence and unleash resources in the communities they're serving."

David Bornstein, author of How to Change the World: Social Entrepreneurs and the Power of New Ideas
 
A social entrepreneur will identify a problem where society has failed in providing a solution and then go to work finding that solution.  Working to effect social change can be a challenging endeavor but by successfully opening the doors for advancement for the marginalized, they can realize huge change on a societal level.

There is a great website at PBS.org called "The New Heroes" which chronicles the lives and accomplishments of today's social entrepreneurs.  You might enjoy an online game that they have, titled "Build A Socially Conscious Business". Choose a persona and a big idea and challenge yourself to build a business.

In your search for a better way to do business, we would like to invite you to visit our site where our forum on Community Problem Solving offers many ideas and valuable insights from people who are working for a cause.  If you have any questions about Social Entrepreneurship or if you would like to share your ideas, please contact us, let's talk.