All around the world, businesses have grown by harnessing the power of social media and building a website following by crafting and sharing great blog posts. This is a great way to grow any business, however, using it for nonprofits can prove to be costly, which is why many haven't created a budget category for social media and blogging. 

Nonprofit outsourcing is a great way to cut costs. Instead of hiring on staff, or using volunteers who might not be a good fit for the position, many nonprofits are outsourcing areas such as bookkeeping in order to use their funds within the community. As a nonprofit, your website is a vital part of your public image. When a website is done well, it can be a tremendous marketing tool. However, one of the most important parts of a great website is the blog, and without an updated blog, your website won't perform as well as you want it to. 

Many nonprofits aren't aware that there are many blogging services available that will provide them with excellent content on a schedule that fits in with their needs. Websites like ProBlogService and BlogMutt offer a customized solution for their customers. Your nonprofit will be able to receive excellent content for your blog without having to hire a professional blogger, without having to pay a high salary for another staff member, and without having to add another burden to one of your already-overtaxed employees or volunteers. You'll be able to pick and choose the types of posts you want, so you can be assured that your blog will always have your voice and your style.

Outsourcing is an excellent way for nonprofits to make good use of their budgets to reach their communities. If your website doesn't have a blog, this is a great time to start one.

For more great tips on how to maximize the effectiveness of your nonprofit, contact us today!